Mobius

Art Direction, Brand Strategy, Digital Marketing, Messaging, Naming, Print Collateral, Visual Identity

THE GYM AS WE KNOW IT IS OVER.

People are done with crowded, cultish, impersonal, and incomplete. On the other hand, there’s a technological revolution in athletics happening as we speak. Applied data and biometrics have changed the game. Personalization is everything, and the power of restorative therapy is finally here.

So what’s the problem?

Only pro athletes and eccentric billionaires have had access to these integrated, full-spectrum, performance and recovery protocols — until now.

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ENTER MOBIUS

The first and only studio to harness the symbiotic power of performance athletics and regenerative therapy, together under one roof. We deliver the full equation of athletic tech, data-driven science, and restorative therapy to increase physical performance and challenge the limits of human ability.

ENTER OUR DOORS FOR THE BEST WORKOUTS OF YOUR LIFE, LEAVE OUR RECHARGE SESSIONS ENERGIZED, RESTORED, AND READY TO PURSUE YOUR OWN GREATEST POTENTIAL.

After a tumultuous year, we brought life back into this brand by cleaning up their mark, refreshing the color scheme, and adding a distinctive word mark. We paired bold copy and “in-the-moment” photography with a vibrant color scheme to visually communicate the studio’s spectrum of offerings — from intensive physical fitness to chilling restorative therapies.

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Personify

Work Smart, Recover Hard